AI Multichannel Prospecting System for Bulletin.

01Purpose

LUNIFAI provides automation, integration, AI development and low-code/no-code services. The detail of the deliverables is set out in this proposal.

02Choice of option

This proposal contains two options: Opportunities and Fully managed. The Client selects one on the proposal page or in writing, and that selection determines the scope, the invoicing and the guarantee applicable for the whole engagement. Moving from Opportunities to Fully managed is possible at any monthly renewal, at the Fully managed rate, with nothing rebuilt.

03Obligations

LUNIFAI undertakes to apply the means necessary to perform the engagement properly and to inform the Client promptly of any blocker. The Client provides the necessary materials, approves deliverables within the agreed times, and pays the amounts due on the agreed terms.

04Liability

LUNIFAI acts as an integrator of third party solutions (n8n, Airtable, and others). It is not responsible for bugs in or limitations of those tools. Its liability is limited to an obligation of means, save for gross negligence. Closing the sale is the Client's responsibility alone.

05Tools and third party costs

Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin for LUNIFAI. The detail and order of magnitude of those costs are set out in this proposal; they usually amount to around 300 EUR per month depending on volume. Campaigns and services are suspended if an invoice remains unpaid beyond 30 days.

06Payment

Opportunities option: 2,400 EUR excluding tax per month for three months, being 7,200 EUR excluding tax for the commitment period. Fully managed option: 3,200 EUR excluding tax per month for three months, being 9,600 EUR excluding tax for the commitment period. In both cases the first monthly payment is due at signature and the following two at 30 and 60 days, on the schedule set out in this proposal; beyond the three months the engagement continues month to month at the same rate. Payment terms: 14 days from invoice. The first month covers building the system and the infrastructure, which remain the Client's regardless of the outcome of the engagement, refund included.

07Guarantee

Each option carries its own guarantee. Opportunities option: LUNIFAI guarantees a minimum of 20 qualified opportunities within 60 days of the campaigns going live. Fully managed option: LUNIFAI guarantees a minimum of 20 qualified meetings, attended, within 60 days of the campaigns going live. Because cold email domains need roughly three weeks of warm-up before sending at volume, the 60 days are measured from the full multichannel launch (email and LinkedIn running together), not from signature. If the guaranteed number is not reached by the end of that period, all monthly payments made under the engagement, months one to three, are refunded to the Client in full; the infrastructure built and the tools subscribed in the Client's name remain the Client's. Any delay or interruption attributable to the Client suspends the measurement period for its duration.

• The ICP and offer architecture work is done in week 1.
• Copy and angles are approved within 48 hours. Copy sitting in an inbox is a campaign that isn't sending.
• LUNIFAI's copy is what goes to market. The Client may write their own version, which LUNIFAI will gladly A/B against its own.
• Booked meetings get attended, by the Client or by a closer, but somebody takes them.
• The Client answers within 24 hours when a prospect asks something only they can answer.
• Sending accounts, domains and access are provided at onboarding, and campaigns are neither paused nor restricted.

08What voids the guarantee

Two things void it: refusing the work on angles and offer, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the whole system, but the guarantee falls away and the monthly payments cease to be refundable.

09Definition of a qualified opportunity

An opportunity is qualified when all of the following are true:

• ICP match: the contact's company matches the ideal client profile defined together at onboarding (industry, company size and geography).
• Decision authority: the contact is a decision maker or directly influences the buying decision (founder, partner, director, head of marketing or growth), or holds the role the Client normally sells to in a company of that type.
• Genuine interest: the contact has replied expressing explicit interest in discussing advertising in the newsletter, pricing, the media kit or a collaboration.
• One opportunity per company is counted.

10Definition of a qualified meeting

A meeting is qualified when all of the following are true:

• ICP match: the attendee's company matches the ideal client profile defined together at onboarding (industry, company size and geography).
• Decision authority: the attendee is a decision maker or directly influences the buying decision (founder, partner, director, head of marketing), or holds the role the Client normally sells to in a company of that type.
• Genuine interest: the prospect has explicitly accepted a scheduled meeting to discuss the Client's services, pricing, references or a collaboration, and that meeting is in their calendar.
• Attendance: a no show does not count, and only one meeting per company is counted. If a prospect who missed one is rescheduled and attends, it counts. If it is the Client who does not attend, the meeting still counts.

11Continuing beyond three months

At the end of the three month commitment the engagement continues month to month at the same rate, and either party may end it on 30 calendar days' written notice. No new quota is guaranteed on continuation months: the actual numbers from the period just ended are what decide.

12Termination

During the three month commitment: if the Client cancels without cause after signing, the services already performed are due together with a fixed indemnity of 30% of the amount remaining on the commitment period. From the fourth month, either party may end the engagement on 30 calendar days' written notice, with no penalty or indemnity.

13Ownership

Deliverables are licensed to the Client for exclusive use upon payment. Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client. LUNIFAI retains its methods, its tooling and its technical structures.

14Governing law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.